Detour is a coffee roastery situated in Dundas, Ontario, with a passion for  coffee, whether it be sourcing, roasting, brewing, or tasting. They go above and beyond for their beans by visiting the source directly to develop sustainable and quality-focused products. One of Detour’s core message is the idea of having fun while maintaining a healthy balance between the relationship with the people, the traceability of the process, and the quality of the product. In simple terms, they want to be authentic, friendly, and transparent as a brand.
‍
The mandate was to redesign Detour's brand identity, keeping in mind their current message and values.